We look forward to welcoming you soon in Sydney, NSW.
Azzurro753 is a brand new concept store idea representing a unique way to join Italian culture and craftmanship with commerce. Our philosophy allows to present an exclusive blend of fashion, design, cuisine and national values from our beloved homeland to the other side of the world.
Love and pride for our origins strongly encouraged the conception of this experiential journey to Italy, called Azzurro753.
Our mission is to let downunder customers feel the colors, the scents and the taste of Italy falling in love at first sight.
Our company name tells our story from the very beginning.
Azzurro [adˈdzurro] (literally, azure or light blue) is the color of Italy.
The origins date back to 1366, when Amedeo VI of Savoy displayed a large blue flag in tribute to the Virgin Mary on his flagship on a crusade organized by Pope Urbano V, during which he proclaimed Azzurro as the national color.
Azzurro is also one of the most famous Italian pop songs all over the world. It was recorded by Adriano Celentano in 1968 describing a lonely summer in the city away from his love.
Last but not least, our number. 753 represents a tribute to our hometown, Rome. A city where magic, color, passion, dirt, history and enthusiasm melt together into urban poetry. According to tradition, on April 21, 753 B.C., Romulus and his twin brother, Remus, found Rome on the site where they were suckled by a she-wolf as orphaned infants.